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10 Creative Real Estate Marketing Tactics

Reading Time: 3 minutes The market is saturated with real estate companies advertising in papers, magazines, and on billboards. You need to think outside the box to get your company noticed. We have put together a list of innovative approaches to getting your brand noticed in a clustered environment. Make a video Actress Melanie Griffith, the Golden Globe winner used a selfie-promo video to sell her house in Aspen. The home, which is on the market for $8.9 million, is a super luxury villa in a prized location. But to ensure she sells it for the highest amount, she has made a video to go with the listing. So far, more than 100,000 people have viewed the one minute-professionally shot video. The old adage that you should depersonalize your house before listing it, may be on the way out. Highlight a key feature The heart plays as big a role, as does the head,…

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My Home

SIX CHEAP DIY IDEAS TO MAKE YOUR HOUSE BEAUTIFUL

Reading Time: < 1 minute Decorating is one thing that you either love or hate. But one thing is for sure, you cannot avoid it. At least if you have some tips and advice you can do it on a shoestring. You need to get creative and think of alternatives to save cash. Paint cabinets Add more seating outside Add more outlets and light switch plates Enhance your curb Add visible storage Upgrade fixtures

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Tips

TAKE A BETTER PHOTO: THE OFFICIAL TUTORIAL

Reading Time: 3 minutes The market is competitive right now. Sellers have their prices at rock bottom, not even that jacuzzi is enough to get your property noticed. Ever thought about improving your photography skills? Listings that have a professionally taken photo, are at least 15 percent more likely to sell. Camera Equipment First thing’s first, you need a decent camera. While you may have a lot of love for the photos you take on your mobile, and you’ve even managed to get a handful of Instagram likes; taking a photo to sell a high priced product like a house, needs a quality camera. I’m not here to get into a discussion about Canon vs. Nikon; for me, both have their merits. Industry experts tend to use the Canon 60D. You really can’t go wrong with it and it will handle elevated shots of exteriors and detailed interior pictures. The lens is important; as…

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Tips

GOING SOLAR: TIME TO GET SERIOUS

Reading Time: 2 minutes Now more than ever, people want to reduce the impact they make on the environment. Where once solar power was deemed too expensive for most people, the increase in suppliers has pushed prices down to a more accessible price range. The Bangladesh government is really getting behind the shift to solar. They plan to provide electricity to all the country’s home by the year 2021. There is currently 10 percent of household using solar, that’s around 3.5 million homes. The government wants Bangladesh to be the world’s first solar nation. Low-interest loans are being provided to companies that import and install solar panels. Currently, a 100-watt solar panel costs roughly 50,000 takas. Myths about solar Solar is too expensive– For a 10-watt capacity system that will come with a panel, led tube, frame, and cable, the price works out at BDT 6000. There are usually options to pay over two…

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Tips

HOW TO OPEN A COMPANY IN BANGLADESH

Reading Time: < 1 minute The climate is favorable for setting up a business in Bangladesh. The government has laid the necessary foundations for a period of extended economic growth. Entrepreneurs are feeling confident and taking risks again. Thinking of setting up a business? This might help! The Regulatory Authority The RJSC is the authority which governs the formation of new companies. They keep track of all ownership related issues. Types of Companies You will need to decide what type of company you want to establish. Private Foreign Trade organization Society Public company Partnership Laws Companies Act 1994 Societies Registration Act of 1860 Partnership Act of 1932 Clearance of Names This process of choosing a company name has been computerized since 2003. After checking the availability of the desired name, the businessman has to apply online on the RJSC website. The status of the application can be checked online. This usually takes no longer than…

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Pulse

HI-TECH PARK NOW UNDER CONSTRUCTION

Reading Time: 2 minutes An announcement was made today that the construction of Bangladesh’s very first hi-technology business park has begun in Gazipur. The plans for the groundbreaking new business premises have been 16 years in the making. The government appointed developer, Bangladesh TechnoSity, is ambitiously planning to complete the first building in just one and a half years. The first stage is for the construction of a 186,000 square foot building equipped with green energy technology and built with sustainable materials. The developers plan to invest some $26 million over the course of the full project. In about a year, it will be ready for businesses to move in. A handful of international business has signaled their interest at this early stage as the park will be one of the premier commercial locations in this rapidly developing country. Impact on Real Estate in Gazipur Our analysts have now moved Gazipur from mid-range potential…

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Trends

RIP VAN WINKLE’S TOP 10 PLACES TO SLEEP

Reading Time: < 1 minute Think of the most spectacular sleep you’ve ever had; maybe in a luxury bed or surrounded by nature. We at Bproperty have seen a lot of listings and a lot of bedrooms. Here is a list of 1o of the best places to sleep around the world. The average apartment for rent will have a decent bedroom but this takes it to the next level. Decadent Sanctuary in Kenya                        Fire Alcove Bed In the Clouds By the sea Hanging from a Tree Magical Forest Bed Pool Lounger Infinity Pool Bed Under the Sea

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My Home

FIVE WAYS TO ADD VALUE TO YOUR HOME

Reading Time: < 1 minute When it comes to selling your house, you will be glad of the renovations and expenditure you made in key areas. Some features don’t translate into tangible value for your house, so you need to choose wisely where you spend your money. We talked to real estate agents about the ways to add significant value. Loft Conversion A conversion can be used as another extra bedroom or an office. This is a smart move in a heavily populated city like Dhaka where space is of the essence. You will need to be careful about damaging important beams and weight-bearing structures. Added value: 10-15% Create Space This can be done with interior design and demolition. One of the obvious ones is to break down a nonstructural wall between the kitchen and living room. Open plan living areas give a feeling of much greater space. Added value: 10-20% New Kitchen As the…

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Tips

WRITE THE PERFECT LISTING

Reading Time: 4 minutes We have seen a lot of listings, thousands upon thousands, and the numbers grow by the day. So we know what works and what doesn’t. We have taken some time out and studied our reservoir of listings to pick out, based on data, which property ads sell the quickest. Now, of course, if you are selling an overpriced property at the wrong time of year, no rose-tinted ad placement is going to help you. But for everyone else, these tips are great. The art of salesmanship comes naturally to some, but it is a skill like any other that you can improve by working at it and reading the literature. Some people despise the idea of selling and persuading, but if your house or product is something you are proud of, you are doing the market a favor by not hiding its light under a bushel. Be original Let your…

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Pulse

BANANI: YOUR NEXT CHOICE OF NEIGHBORHOOD

Reading Time: 2 minutes The vibrant city Dhaka is the capital of Bangladesh, which offers many localities with a great deal of culture for its residents. It stands today as one of the fastest growing megacities in the world with around 18 million people living in it. Not surprisingly, there is always an ever-changing race to be the “trendiest places to live in” in Dhaka and visitors comb through Bproperty to find the most desirable places and properties in the city. In recent years, the popularity is shifting from Dhanmondi, a bustling sub-city to the south of Dhaka which encompasses the expat center of Banani-Gulshan, towards Uttara-Bashundhara;  a project district to the north of Dhaka. Banani is an upper-class locality with great comforts, access to the best restaurants, pubs, shopping malls, sports and recreation clubs. So what truly makes Banani a top choice over its dominating neighbor Gulshan in recent months? Bproperty has the…

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