If your property is not getting any offers from buyers, despite having been on the market for quite a while, the chances that something is wrong with the way you are advertising are quite high. So how can you make sure that your property sells?

Q: How do I set the right asking price?

We all want to make a profit from selling our property. However, you need to assess the market to make sure you are choosing a reasonable price. Research similar sized houses in your neighborhood to get an idea of standard prices. Try to put yourself in the shoes of a potential buyer and think of the maximum price you would be willing to pay. Even if your house is in excellent condition, or if market prices are going flat, optimistic figures could leave your property sitting on the market for months without response.

Q: How can I make sure my property looks appealing?

Although it might seem very trivial, high resolution, color photographs can make property hunters more interested. A well-staged, realistic photograph can give potential buyers an idea of the size and potential, which helps them decide whether or not to arrange an inspection. If the property is cluttered with objects, it can make it look smaller and less attractive.

Q: How can I improve my marketing approach?

Advertising your property is the key to success. The larger the volume of people you are able to reach, the higher your chances of success are. Make sure your advertisement includes as many features as possible, particularly those that will make your property stand out from its competition. If it is near good schools or has nearby transport links, add this to the description.

Here are a few tips to help you get started:

Refresh your advertisement. Take new, high-quality photographs, from all angles and of all rooms. A renovation or a small makeover can also be very effective. A slight facelift might yield the return you are looking for. Take care of the gardening, paintwork and declutter the rooms to make your house look more appealing.

Research the market and then adapt the price accordingly. If you are unhappy with the current value and have flexibility with your sale, take a break from the market until the climate improves.

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