Before the age of the Internet, print media and billboards were the primary ways to attract a customer’s attention and for the customers, they were a primary source of information as well. However, as technology improves and the internet becomes the next big thing, the landscape of real estate has changed. As more and more people are found to be spending a significant portion of their time on various internet platforms, realtors and real estate companies are adapting to new ways of dealing with the marketing of their products. With all of the advancements in video, live streaming, predictive analytics, artificial intelligence, messenger bots, etc., online marketing continues to be one of the most prominent tools when it comes to marketing a real estate business. That said, here are 4 of the most effective real estate marketing trends in 2020 to look for.
Stand-alone property website
In an estimation, the adoption of a single property website is seen to be one of the hottest real estate marketing trends in 2020. Single property websites allow you to make your listings look stunning and more effective in terms of accessibility and reaching more customers. It also shows how potential buyers interact with them. With a stand-alone property website, it allows the business to have one centralized location that they can direct their online traffic to.
According to a study by the National Association of Realtors (NAR), the majority (87%) of recent home buyers in the US stated that they rely on the internet as an information resource during their home-buying process. And one-third of them learned about their newly purchased home from a stand-alone property website or an online channel. The real estate landscape in Bangladesh is also following similar footsteps. Establishing a single property website not only helps you improve your visibility on the search engine or otherwise known as SEO (Search Engine Optimization) and increase lead generation, it will also give you full control over how you market your listings and vice versa.
Content that adds value
What is the most effective way to build trust? Maintaining a smooth communication with the customers may seem to be the answer. But how do you connect with your customers let alone build a sense of trust? It turns out, it is all about producing quality content that focuses on the customer’s core values and developing content befitting the community.
Among the best real estate trends of 2020, content marketing tops the list. It isn’t just about getting your name out there anymore. In order to build trust and establish authority in your space, you need to find ways that can efficiently let you do that.
Here are some things that you can integrate into your content marketing strategy:
- Talk about the basics of home buying and selling processes but dedicate an entire section for your specific communities.
- Maintain a blog that focuses on lifestyle, tips, events, fun, law, services, mortgages, agencies, press, editorial, company events & culture, home improvement, paths, transportation — you name it.
- Incorporate neighborhood profiles, something like “Area Guides” for every community
First, let’s discuss how videos have changed the social media landscape over the years in terms of social engagement. Youtube, for instance, the most visited website on the planet draws 1.6 billion users monthly. You can only imagine the number of marketers heaping up on the platform.
That is to say, if anything has grown significantly over the past few years and is still leaving a mark in every industry including real estate, it would be video marketing. Videos are the most effective ways of keeping your audience engaged. Incorporate a video on your website or social media page and it will increase the time a viewer spends on your brand.
Listing videos is one of the hottest real estate marketing trends that can effectively showcase your listings to potential buyers. So it is strongly advised to create something such as a walkthrough listing video of the property or to embed a photo tour mechanism into your website using real estate images of the listing.
In order to succeed in your business, the idea of using various social media platforms to market and promote your product as well as creating and maintaining your brand image is crucial.
A study conducted by the National Association of Realtors (NAR) showed 90% of home buyers searched online during their home buying process. And where do most of them get their ideas from? – Social Media. That is why it is important to have a strong online presence. Social media platforms like Facebook and Instagram are helpful for sharing social proof posts such as listing videos, digital listing templates, helpful content pieces, and much more.
There are factors involved in succeeding in marketing real estate business. Not only do you need to be creative with technology, you also need to be efficient and clever in using the resources available in an increasingly digital and mobile world. At the same time, remember the human touch! Customers want to be assured that you are a real person who cares about their success.